2026-27 Wedding Industry Playbook
A 65-page guide full of market and trend reports for the next couple of years. In a season where inquiries are slower, couples are booking later, and the noise online, this guide is designed to help you overcome the myth that you’re falling behind and give you clarity and confidence in a year that may feel overwhelming.
This guide includes:
Market Forecasts: What couples really want in 2026 (and my honest perspective on each trend).
Client Archetypes: The four style archetypes + the three budget psychologies that define how couples book and spend.
Global Venue Watchlist: Regions and properties that will define destination weddings in 2026 and beyond.
Marketing & Sales Strategies: Scripts, pricing language, and frameworks to help you connect and close.
The 12-Month Marketing Calendar: A ready-to-implement roadmap to keep you consistent, even when things feel quiet.
A 65-page guide full of market and trend reports for the next couple of years. In a season where inquiries are slower, couples are booking later, and the noise online, this guide is designed to help you overcome the myth that you’re falling behind and give you clarity and confidence in a year that may feel overwhelming.
This guide includes:
Market Forecasts: What couples really want in 2026 (and my honest perspective on each trend).
Client Archetypes: The four style archetypes + the three budget psychologies that define how couples book and spend.
Global Venue Watchlist: Regions and properties that will define destination weddings in 2026 and beyond.
Marketing & Sales Strategies: Scripts, pricing language, and frameworks to help you connect and close.
The 12-Month Marketing Calendar: A ready-to-implement roadmap to keep you consistent, even when things feel quiet.